Yardline

Wellington · Wellington

Sell more cars in Wellington. 812 of your selected stock in 32 days — or we work for free.

Yardline is the growth partner for independent Wellington dealerships with 2080 cars on the yard. Local demand, guaranteed results, no retainer-for-reports.

The Wellington market

What it takes to win in Wellington.

Wellington is a compact, high-intent market. Buyers here spend more time researching online than almost anywhere else in the country — which means by the time they contact a yard, they’re close to a decision. The dealership that reaches them first, with the right car, usually wins.

Commuter-friendly cars, hybrids and tidy small SUVs move fast in Wellington, and the Hutt Valley and Porirua add real volume to the catchment. We build demand across the whole region, not just the CBD, so your yard is the one Wellington buyers have already decided to visit.

What you get

Two engines for your Wellington yard.

The Yardline guarantee

An extra 812 of your selected stock out the gate in 32 days — or we keep working for free until you get there.

Delivered done-for-you, on autopilot, by the 32-Day Stock Turnover System™.

  • In writing, before we start. No verbal hand-waving.
  • No excuses clause — if we miss, we work at no cost until we hit it.
  • We only take on yards we’re confident we can deliver for.
They helped us sell 19 cars within the first 30 days of working with them.
Dealer Principal · Independent dealership — Auckland

Wellington questions

Common questions from Wellington dealers.

Does the guarantee work the same in a smaller market like Wellington?

Yes — same guarantee, same terms. Wellington’s catchment (including the Hutt Valley, Porirua and Kāpiti) has more than enough active buyers for a yard with 20–80 cars. We confirm that on the audit call before we take you on.

What does it cost for a Wellington dealership?

It depends on your yard size and how much stock you want to move, so we give pricing on the call — in plain terms, in the first 15 minutes. The guarantee is the same everywhere: an extra 8–12 of your selected stock sold in 32 days, or we work for free until we get you there.

How quickly can we start?

The audit call takes 15 minutes and the build takes days, not months. Most yards see their first enquiries land within the first week of going live.

Ready to move more metal in Wellington?

Book a 15-minute call. We’ll look at your stock, your pricing and the Wellington market — and tell you honestly whether we can hit the number for your yard.

We take on a limited number of dealerships each month.