New Zealand's automotive marketing specialists

More finance applications.
Zero tyre-kickers.

We help NZ dealerships with 100–500+ cars on the yard attract buyers who are ready to sign — not browse. Qualified leads, measurable results.

3.8× Average increase in qualified finance applications
60 days Average time to measurable, trackable results
NZ only We work exclusively with New Zealand dealerships
Trusted by yards across NZ
Auckland Motors Canterbury Cars Waikato Auto Wellington Yards BOP Cars
The problem

Most dealership marketing fills your inbox with the wrong people

01

Generic lead-gen that doesn't pre-qualify

Facebook ads and Google campaigns that bring volume — buyers who can't get finance, aren't serious, or are just shopping around. Volume without quality isn't a lead pipeline, it's noise.

02

Your best closers chasing dead ends

When your sales team is spending 80% of their time on people who were never going to buy, the real cost isn't your ad spend — it's the deals they're not closing.

03

Agencies that don't understand automotive

General digital marketers learning the car business on your budget. They don't know what a finance desk is, let alone how to fill it.

The Yardline difference

Built from the ground up for the NZ car yard

01

Qualify before they arrive

Our campaigns use finance-intent signals and pre-qualification questions so your team only speaks to buyers who can actually transact.

02

Hyperlocal NZ targeting

Campaigns built around your region and your stock — not a generic national template copied from an Australian playbook.

03

We track finance applications

Not impressions. Not clicks. We report on qualified finance applications, so you know exactly what every dollar is producing.

3.8×

Average improvement in qualified lead quality vs. previous agency

$340K

In recovered deals via retargeting for one Hamilton dealership

40%

Average reduction in cost per qualified lead within 90 days

Within 8 weeks we went from chasing 30 tyre-kickers a week to receiving 18 qualified finance applications. Yardline changed how we think about marketing completely.

Jason T. — General Manager, Auckland (312 cars on yard) Read More Stories

Ready to stop chasing and start closing?

Book a free 30-minute strategy call. We'll audit your current lead flow and show you exactly where the gaps are — no pitch, no pressure.