About Yardline
The growth partner independent yards actually needed.
Franchise groups have head-office marketing teams. Independents get generic agencies charging retainers for activity. Yardline exists to close that gap — with outcomes, not output.
Why we exist
Independent dealers built this industry. The tools stopped being built for them.
An independent yard with 20–80 cars competes every day against franchise groups with national ad budgets and full-time marketing departments. The playing field isn’t level, and everyone in the industry knows it.
The agencies that promise to fix it mostly sell the same thing: a monthly retainer, a dashboard, and a report that explains why this month wasn’t quite the month.
We built Yardline to be the opposite: a partner paid the way dealers think — on cars sold and applications landed. When the only thing we can sell is a result, results are what get built.
How we operate
Three rules we don’t break.
Skin in the game
The flagship programme is guaranteed and the finance pipeline is pay-on-results. If your yard doesn’t win, neither do we. That’s not a slogan — it’s the pricing model.
Straight answers
If we don’t think we can hit the number for your yard, we say so on the first call. A guarantee only means something when the people giving it are willing to turn work away.
New Zealand focus
NZ buyers, NZ stock profiles, NZ finance habits. We work this market exclusively, because demand systems built for somewhere else don’t survive contact with a Kiwi buyer.
Who we work with
Selective on purpose.
The guarantee is only possible because we choose carefully. Here’s the yard we do our best work for:
- Independent — owner-operated or a small group, not a franchise head office.
- 20–80 cars on the yard, anywhere in New Zealand.
- A team that answers its enquiries and wants to grow — not just survive the quarter.
Talk to a partner, not a vendor.
Fifteen minutes, no pitch deck. We look at your yard, tell you what we see, and give you a straight answer on whether the guarantee fits.
We take on a limited number of dealerships each month.